Terms of Use

What's changed — September 2026

This summary highlights the main changes from the Terms dated 22 August 2026. Please read the full Terms below.

• Sharing when Plus ends. Section 4 clarifies that if the owner's BloomBook Plus subscription lapses, the shares that device owns are revoked and participants lose access. Renewing Plus does not restore those shares: the owner must send new invitations.
• Siri, Shortcuts and your keepsake. Section 1 now expressly includes logging and asking about the day through Siri and Shortcuts, and keeping photographs and words as a growing keepsake book.
• Related Privacy Policy updates. The revised Privacy Policy explains Apple's handling of spoken Siri requests; what quick logging and Live Activities show on the Lock Screen, including what VoiceOver may speak; and the controls for hiding care words. It also clarifies who can use sharing invitations, how to stop sharing, when another device's cached copy is removed, and that care-team contacts are excluded from participant sharing.

BloomBook's role remains the same: it is a record-keeping and keepsake app for parents and carers, not a medical device. It does not provide medical advice, diagnosis or treatment. This summary is explanatory; the full Terms below and the separate Privacy Policy provide the complete details.

These Terms apply to your use of the BloomBook iOS and Apple Watch application (“the App”). By using the App you agree to these Terms. If you do not agree, please uninstall the App.

1. About BloomBook

BloomBook is a private, on-device baby tracker for parents and carers, available in the United Kingdom through the Apple App Store. It provides daily-tracker logging for feeds, sleep, nappies, pumping, activities, medications, and temperature, plus a Journal, developmental milestones library, immunisation schedule, screening records, and a Doctor Visits journal. You can also log and ask about the day using Siri and the Shortcuts app, and keep photographs and words as a growing keepsake book. BloomBook is an independent design; it is not the NHS Personal Child Health Record (“Red Book”) and is not affiliated with it.

BloomBook is not a medical device. It is not regulated, registered, or approved as a medical device under the UK Medical Devices Regulations 2002. It does not diagnose, monitor, treat, alleviate, or assess any disease, injury, or condition. It does not replace clinical judgement. No medical professional has reviewed the accuracy or completeness of the information displayed in the App. The App simply presents, for your convenience, information that is already publicly available from government and public-health sources. Where the App links to an external source, that link goes directly to the original publisher's page.

BloomBook is not an official child health record. It is an independent application.

All information in the App — including tips, milestone descriptions, screening guidance, immunisation schedules, and any summary of your logged data — is for general informational purposes only and is not medical advice. It has not been independently verified or approved by any medical professional for accuracy, completeness, or clinical appropriateness. You must not rely on the App for clinical decisions. Always consult a qualified healthcare professional for advice about your child's health. Centile calculations are reference plots of your own entries against the WHO Child Growth Standards; they are not a diagnosis and are not a substitute for professional assessment.

BloomBook is not an emergency service. If you have any clinical concern about your child, call your local emergency number in an emergency, or contact your doctor for urgent advice.

2. Who can use BloomBook

You must be at least 18 years old and be a parent, legal guardian, or carer with appropriate authority over the child whose information you log. You are responsible for the accuracy of the information you enter.

3. Your data

All data lives on your device and, optionally, in your private iCloud account. We never see, store, or transmit your data through our own servers. Uninstalling the App removes only the copy on that device — it does not delete your iCloud copy or revoke access you've shared with a co-parent or carer; to erase everything, use Settings → Delete Data before uninstalling. See the Privacy Policy for full details of how your data is handled and your rights.

4. Subscription and pricing

BloomBook offers an optional subscription, BloomBook Plus, which unlocks certain advanced features. You can use everyday logging without it.

Where a paid tier is offered, the price, billing cycle, and any free-trial terms are shown on the in-App purchase screen before you buy and are billed through your Apple ID. Subscriptions renew automatically unless you cancel at least 24 hours before the end of the current period; you can manage or cancel at any time in your Apple ID settings. If a BloomBook Plus subscription lapses, Plus features stop — including co-parent sharing: shares this device owns are revoked and participants lose access to the shared record. This is permanent: restoring Plus does not restore a revoked share, and you will need to invite those people again. Purchases are handled by Apple — we do not receive or store your payment-card details.

5. No warranty

The App is provided “as is” with no warranty of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not warrant that the App will be error-free, that any informational content is accurate, complete, or current, or that centile calculations are appropriate for any individual child.

If you are a consumer, nothing in this section excludes or limits any statutory right that cannot lawfully be excluded. In particular, under the Consumer Rights Act 2015 (for users in the United Kingdom), digital content supplied to a consumer must be of satisfactory quality, fit for any particular purpose you made known to us, and as described; where those statutory terms apply they prevail over this section to the extent of any conflict. This section applies only to the extent permitted by that law (see section 7).

6. Limitation of liability

To the maximum extent permitted by applicable law, we will not be liable for any indirect, incidental, consequential, or special damages arising from your use of the App, nor for any clinical decision taken in reliance on App content. Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded.

7. Your statutory rights

Nothing in these Terms affects your statutory rights as a consumer under the law of the United Kingdom, including the Consumer Rights Act 2015. Any rights that cannot lawfully be excluded or restricted are unaffected. Sections 5 and 6 apply only to the extent permitted by applicable consumer law.

8. Updates

We may update the App and these Terms periodically. The effective date above will reflect the current version. Continued use of the App after an update constitutes acceptance of the revised Terms.

9. Termination

You may stop using the App and uninstall it at any time. We may suspend or remove features in response to App Store policy, regulatory direction, or critical safety issues. Your local data is unaffected by such changes.

10. Apple App Store terms (required by Apple)

The following terms are Apple's standard minimum terms, included because you downloaded the App from the Apple App Store.

• Acknowledgement. These Terms are between you and Stack & Stone Limited only, and not with Apple. Stack & Stone Limited, not Apple, is solely responsible for the App and its content.
• Scope of licence. The licence granted to you for the App is a non-transferable licence to use the App on any Apple-branded products that you own or control, as permitted by the Usage Rules in Apple's Media Services Terms and Conditions, except that the App may be accessed and used by other accounts associated with the purchaser via Family Sharing or volume purchasing.
• Maintenance and support. Stack & Stone Limited is solely responsible for any maintenance and support for the App. Apple has no obligation to furnish any maintenance or support services.
• Warranty. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the App to you (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App; any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure to conform to any warranty are the sole responsibility of Stack & Stone Limited.
• Product claims. Stack & Stone Limited, not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession or use of it, including product-liability claims, any claim that the App fails to conform to a legal or regulatory requirement, and claims arising under consumer-protection or privacy law.
• Intellectual property. In the event of any third-party claim that the App or your possession or use of it infringes that third party's intellectual property rights, Stack & Stone Limited, not Apple, will be solely responsible for the investigation, defence, settlement, and discharge of that claim.
• Legal compliance. You represent and warrant that you are not located in a country subject to a U.S. Government embargo or designated as “terrorist-supporting,” and that you are not on any U.S. Government list of prohibited or restricted parties.
• Developer contact. Questions, complaints, or claims about the App should be directed to Stack & Stone Limited at customersupport@stackandstone.dev.
• Third-party terms. You must comply with any applicable third-party terms of agreement when using the App.
• Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and Apple has the right (and is deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

11. Governing law

These Terms are governed by the laws of England and Wales. Any dispute will be subject to the exclusive jurisdiction of the courts of England and Wales. Nothing in this clause excludes or limits any consumer right that cannot lawfully be excluded or limited under the law of the United Kingdom.

12. Contact

Stack & Stone Limited, registered in England and Wales, company number 17209745. Registered office: 14/2E Docklands Business Centre, 10–16 Tiller Road, London E14 8PX, United Kingdom.

Questions about these Terms or about the App: customersupport@stackandstone.dev

BloomBook is an independent application. It is not affiliated with, endorsed by, or accredited by the NHS, any government health agency, professional medical body, or public-health organisation. Reproduced public-sector information is used under the applicable publisher's terms, including (where relevant) the Open Government Licence v3.0. Growth centiles are calculated from the WHO Child Growth Standards (© World Health Organization 2006, 2007), used under a non-exclusive licence from WHO (request ID 202609306); this adaptation was not created by WHO and WHO does not endorse BloomBook.